Statistical Lore

Gutenberg's legacy continues on, with more new information published in the past 30 years than in the previous 5,000. Over 1,000 new books are published every day, with printed knowledge doubling every eight years.
Print lasts and lasts and lasts. The Diamond Sutra manuscript, printed in 868 AD, was discovered in a Chinese cave in 1900, still in perfectly legible condition; thereby outlasting the 15-30 year lifespan for magnetic disks and tapes.
Printing is the fourth largest manufacturing industry in Canada, directly employing 76,000 people from coast to coast.
Time Magazine's coverage of the stock market crash in 1929 ran 2 pages. Following "Black Monday" in October, 1987, it produced a 25 page section.
In one year, the average Canadian will read or complete 3,000 forms and read 100 newspapers and 36 magazines.
Print is portable and can be read anywhere.
While the Montreal Gazette is Canada's oldest daily newspaper, The Toronto Star remains the largest with weekday circulation of about 440,000 copies, Saturday circulation near 660,000 and Sunday circulation of around 429,000.

In a 100 page newspaper, there is an average of more that 300,000 words of reading material, equivalent to three full-length novels.
Direct mail outperforms the competition. Although media like radio, television and e-mail can reach a mass market, direct mail targets the market that you are after, in a fully personalized way, yielding a high response rate.
Snail mail beats E-Mail? Well it all depends. While the cost of preparing and distributing an e-mail advertising campaign seems low, the cost of creating a credible list (for e-mail distribution) is high, when compared to the readily available and highly accurate mailing lists utilized in direct mail.
Mostly Forms won a second place award in the 1997 Gallery of Superb Printing for a one colour Presentation Folder designed and printed for the Ontario Nurses' Association.
For every dollar spent on printed documents, over $40 will be spent in their processing, distribution and storage. Mostly Forms can help reduce these costs.